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How Your Company Can Make an Impact with Greater Twin Cities United Way

Group of corporate volunteers from Robert Half at Action Day.

Alan Branch

10/26/26

At Greater Twin Cities United Way, we believe that corporate partnerships play a vital role in strengthening our region.  Whether through employee engagement or strategic community investments, companies are looking for opportunities to make a meaningful difference in the communities where their employees and customers live and work. Our mission in Corporate Partnerships is leading companies from where they are to where they aspire to be.

We do this by understanding what matters most to each company and connecting their goals with meaningful opportunities to engage employees, invest in our community and create lasting impact. Whether your company is just beginning to explore its role in the community or looking to take your impact further, Greater Twin Cities United Way offers opportunities to turn your goals into meaningful action. Discover what’s possible when we work together in our Community Impact Report.

1. Engage your team through workplace volunteering

Workplace volunteer opportunities bring employees together around a shared purpose while creating meaningful impact to support our community. At Greater Twin Cities United Way, we work with companies to identify volunteer experiences that align with their goals, value, and employee interests.

From assembling essential supplies for neighbors to participating in skills-based volunteer opportunities, we offer a variety of ways for teams to get involved. We can also develop customized volunteer projects that reflect your company’s goals. Whether you’re planning a one-time experience or interested in exploring opportunities for year-round engagement, our team can help the right fit for you.

Workplace volunteering can help:

  • Strengthen employee engagement and morale
  • Build team building and collaboration
  • Foster deeper connections to the community
  • Bring your company values to life

2. Increase visibility with sponsorship

Sponsoring a Greater Twin Cities United Way event is an excellent way to demonstrate your company's commitment to the community while increasing brand visibility.

Event and program sponsorships help fuel initiatives that support stable housing, nutritious food, education and economic opportunity throughout the Twin Cities metro. Sponsorship opportunities vary throughout the year and can be tailored to meet your organization's goals and budget. Greater Twin Cities United Way's signature initiatives – Flavors of Our Community, Action Day, and Home for Good – offer a variety of ways for your company to get involved.

Campaign Sponsorship

One of our most popular opportunities is Action Day, a community-wide volunteer event that brings together thousands of individuals and organizations to ensure more students walk into school prepared, confident and ready to learn. Companies that sponsor Action Day receive guaranteed spots at our in-person volunteer event that fills up quickly each summer.

Interested in joining the fun? Reach out to our team to learn more about upcoming sponsorship opportunities.

3. Give back as a team  

Employee giving has evolved beyond the traditional workplace campaign model. Today, companies have more ways than ever to engage employees in causes they care about through annual workplace campaigns and opportunities to respond to emerging community needs throughout the year.

When challenges facing our community become more visible, employees often want to understand what’s happening and how they can help. Greater Twin Cities United Way provides the resources, tools, and customizable fundraising platforms that are designed to make employee giving simple, engaging and impactful.

Whether you're launching your first workplace giving campaign or looking to mobilize employees around urgent community needs, Greater Twin Cities United Way offers resources, impact speakers, digital tools and fundraising platforms designed to make employee engagement fun, simple and impactful.

4. Double your impact with matching gifts

When you work with us to provide a matching gift to one of our major campaigns, your brand will get recognition on our website, in emails and on our social channels. Pictured is the Action Day 2026 website pop up image featuring our matching gift sponsor, Comcast. Learn more about what’s included in your match gift!

Matching gifts can significantly increase your impact and demonstrate a strong commitment to our community. You can provide a matching gift challenge to boost your employee-giving campaign, or you can ask for your donation to be used as a matched gift for a specific Greater Twin Cities United Way fundraising campaign.

5. Explore cause marketing and in-kind donation opportunities

Making a difference in our community can extend beyond traditional corporate giving. Through cause marketing and in-kind partnerships, companies can connect their products, services and customers with opportunities to create meaningful community impact. Explore our cause marketing partnerships to see these collaborations in action.

Let’s make impact together

Every company has an opportunity to make a difference in our community. Wherever you are today, our Corporate Partnerships team is ready to help you explore what’s possible and turn your aspirations into meaningful action. Reach out to get started.

About the Author

Alan joined Greater Twin Cities United Way in September 2020. As Director of Corporate Partnerships, Alan leads a team focused on building strategic relationships with companies across the Twin Cities, partnering with them to move from where they are to where they aspire to be. By aligning their business priorities with community needs, these partnerships create opportunities for meaningful, lasting impact across our region.

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