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Greater Twin Cities United Way Community impact

2024 results

Published 2025

In 2024, you helped make the Greater Twin Cities a better place to live, learn and work. Your support made it possible for Greater Twin Cities United Way to touch the lives of more than half a million people — connecting them to vital resources and supporting nonprofits doing the most impactful work to serve our community. Though it sometimes feels like more divides us than unites us, as we reflect on the stories and data in this report, we remember what’s possible when we unite as changemakers to address the challenges no one can solve alone.

These are just a few of the many ways we united people and resources to meet urgent needs and make lasting change in 2024. Together, we:

  • Responded to more than 241,000 requests via our 211 resource helpline, connecting people to resources to help pay their bills, find affordable housing, put food on the table and so much more.
  • Answered nearly 33,000 calls to the 988 Suicide & Crisis Lifeline, providing hope for a brighter tomorrow.
  • Supported 170 local nonprofit partners in direct service, innovation and advocacy by providing unrestricted and targeted funding combined with over 200 hours of technical assistance to build nonprofits’ capacity.
  • Mobilized more than 11,000 volunteers to provide immediate support for individuals and families in our community through essential supply drives and community-wide volunteer events.

For more than a century, we’ve proven that whenever there’s a need in our community, Greater Twin Cities United Way is ready — and now is no exception. Our community is stronger when every neighbor — regardless of income, race or place — has access to nutritious food, stable homes, a quality education, economic opportunity and a trusted partner to call. That’s why, no matter the social, political or economic climate, we never stop fighting for the Greater Twin Cities.

United is the way to a prosperous hometown. Thank you for supporting our vision of a community where all people thrive.

With gratitude,

John Wilgers headshot

John A. Wilgers
President & CEO

Shannon Smith Jones headshot

Shannon Smith Jones
Senior Vice President, Community Impact

Al McFarlane headshot

Al McFarlane
Chair, Board of Directors

2024 Highlights

  • January

    Unveiled our 2024 policy priorities and
    advocacy agenda — informed by the input of more than 100 nonprofit partners and stakeholders — focused on safe and affordable housing, educational success, economic opportunity and sustainable funding for our 211 resource helpline

    February

    Celebrated 211 Day to raise awareness about the vital role our 211 resource helpline plays in connecting individuals and communities to essential resources, support and information.
    Three people stand together at an 80x3 event

    MARCH

    With the Start Early Funders Coalition, hosted Advocacy for Children Day at the Capitol, where more than 400 young children, parents and educators urged legislators to increase access to early child care and stabilize the workforce.
  • April

    Launched CareerAcademies.org to connect administrators, educators, employers and community organizations with resources to reshape how Minnesota prepares students for the future.
    The Minnesota state capital building on a partly cloudy day

    May

    Celebrated 2024 Minnesota legislative wins, including increased funding to help more families stay stably housed, greater investment in affordable housing and more support for childhood literacy and pre-kindergarten
    programs.

    June

    Celebrated Twin Cities Pride by walking in the parade, hosting our annual Arise + Shine watch party and staffing our first-ever festival booth, where we shared 211 resource helpline and
    988 Suicide & Crisis Lifeline resources.
  • July

    Selected by the Minnesota Department of Children, Youth and Families to administer the state’s $159 million Early Learning Scholarship program — improving access to quality early child care and education.

    August

    Action Day united 5,000 volunteers, 34 corporate partners and more than 141 nonprofits to provide backpacks full of school supplies for 48,000+ young people.

    September

    Hosted “Inspiring Minds” at the Science Museum of Minnesota, an immersive experience and conversation about the awesome power of brain development in early childhood and featuring partners in our early childhood initiatives including 80x3.
  • October

    Convened local faith leaders and community members for the first event in our Interfaith Series, exploring the role faith communities and religious
    organizations can play in criminal justice reform.

    November

    Hosted “Homecoming: A Path Forward” at Wells Fargo, a conversation about preventing homelessness featuring insights from young people with lived experience facing systemic barriers to stable housing.

    December

    Provided 1,450 families moving into stable housing with welcome home bins filled with household essentials to ease the stress and financial burden of their transition.

CYCLE OF IMPACT

We meet immediate community needs while working toward meaningful, lasting change in housing, food, education and jobs. Because of your support, we were here for our community every minute of 2024.

Meeting Urgent Needs Every Day

Community members reach out to our 211 resource helpline to find a warm, human voice and connect to local services. When challenges feel overwhelming, our 988 Suicide & Crisis Lifeline counselors help callers find hope. These connections give us a pulse on ever-changing community needs.

Our nonprofit partnerships support the most effective community organizations. In addition to flexible funding, we provide technical assistance tailored to each organization’s strengths and needs (for example, consultation to expand their base of funders); convenings to strengthen the sector; and field-building investments, such as bringing hard-to-access trainings onsite for nonprofits.

Our volunteers provide local families with items to succeed at school and home through Action Day, Home For Good and Flavors of Our Community.
Learn More

OUR LOCAL 211 RESOURCE HELPLINE

In 2024, Greater Twin Cities United Way's 211 resource helpline responded to 241,157 requests - one request every two minutes - for housing, food, utility assistance and more. Because of your support, 211 remains the good neighbor who always answers the call - confidentially and in multiple languages. Although the total number of requests did not rise vs. 2023, each of the top five services areas saw an increase, highlighting the growing need for safety net services. Insights like these from 211 are valuable to service providers, philanthropists and public agencies as they prioritize investments based on community needs. 
115,009
HOUSING ↑ 24%
19,209
UTILITIES ASSISTANCE ↑ 24%
15,309
FOOD ↑ 5%
14,569
MENTAL HEALTH & SUBSTANCE USE
DISORDER SERVICES ↑ 53%
13,776
CRIMINAL JUSTICE &
LEGAL SERVICES ↑ 5%
Learn More

STABLE HOUSING

Advocacy Spotlight: New Housing Investments
Housing was the No. 1 area of need among callers to our 211 resource helpline last year. As many of our neighbors continue to struggle to pay rent and utilities, our advocacy team worked to secure vital state funding to meet the challenge head-on. That's why we were pleased to support the 2024 passage of expanding funding for the Family Homeless Prevention and Assistance Program and Housing Infrastructure Bonds. 

Together, these new investments - more than $100 million - will help develop new affordable housing and provide support for families to stay in their homes, preventing homelessness. These new funds are an important step toward ensuring that all Minnesotans have access to stable and affordable housing. 
Learn More

FOOD SECURITY

Innovation Spotlight: Full Lives
In July 2024, we relaunched our Full Lives initiative, providing targeted funding and capacity-building services for four collaborative initiatives working to strengthen our regional food system. Based on learnings from our previous neighborhood-scale effort, the expanded Full Lives focuses on food systems regionally - allowing for wider impact and more coordination among nonprofit partners. 

Our Full Lives partners are supporting local farmers, incubating new food-related businesses and advocating for policies that ensure all families can put good food on the table. We look forward to sharing more as this exciting work takes root. 
Learn More

EARLY CHILDHOOD SUCCESS

Action Day
Every young person deserves the opportunity to realize their full potential, starting with a great education. When students have what they need to succeed, their confidence grows, and they build meaningful relationships that set them up for future success. Our annual Action Day initiative channels the generosity and care of our community to support learners. By packing backpacks filled with essential supplies, we do more than provide school materials – we show young people that their dreams matter and that their community supports them.

In 2024, more than 5,000 volunteers packed over 47,000 backpacks — an estimated $2 million retail value — including 25,200 backpacks filled at Target Center in a single day. Over 130 nonprofits and district partners distributed backpacks to students across the metro.

A record 43 supporting partners joined Action Day, including all eight Minnesota professional sports teams and 34 corporate partners, reflecting the Twin Cities’ deep commitment to young learners.
Learn More

CAREER AND FUTURE READINESS

Partner Spotlight: Division of Indian Work
For more than 70 years, the Division of Indian Work (DIW) has supported the Native community in the Twin Cities through culturally based education, leadership development and traditional healing approaches. The organization’s multigenerational programs uplift children, elders and families of all kinds. United Way is a long-standing supporter of DIW’s youth development programs, providing flexible funding and technical assistance through our multiyear Community Investments portfolio. 

DIW’s approach integrates Native value systems and practices in youth development — helping young people not only grow skills for a successful future but also connect more deeply with their culture and history. Based in Minneapolis, the organization uses traditional Native practices like smudging to spark important conversations with young people around healing and wellness. And by weaving a multigenerational approach through its work, DIW connects young people with community elders to pass on important cultural heritage. United Way is proud to support DIW in helping young people look to the future with respect and appreciation for their cultural traditions.
Learn More

ECONOMIC OPPORTUNITY

Advocacy Spotlight: ALICE
In 2024, United Ways around the country rallied to Unite for ALICE. But who is ALICE? ALICE stands for “Asset Limited, Income Constrained, Employed.” In short, ALICE is anyone who earns more than the federal poverty line but still struggles to make ends meet. As essential costs like food and housing continue to grow faster than families’ wages, in 2024, 36 percent of Minnesotans were ALICE — working even harder, and stretching their paychecks further. 

In September 2024, we joined other United Ways of Minnesota at the state capitol to share these and other findings in our new report, “ALICE in Minnesota: A Study in Financial Hardship.” Greater Twin Cities United Way will continue using ALICE data to inform our grantmaking priorities and to raise awareness of the challenges facing Minnesota families.
Learn More

Check out the full report

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