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United Way & Salesforce.org: The Future of Philanthropy

Salesforce.org Philanthropy Cloud takes charitable giving to a new level.

It’s the only global platform that connects employees, customers and partners with the causes they care most about, backed by the world’s largest nonprofit and the world’s most innovative company.

And it’s now available in the Twin Cities.

Along with United Way Worldwide, Greater Twin Cities United Way is excited to announce that this new technology platform for charitable giving, enabling employees to participate in workplace campaigns and year-round giving on any device, is available for purchase.

The system supports United Way’s goal of providing new ways to digitally engage current and prospective companies and their employees, while supporting our mission of building pathways toward prosperity and equity for all.

“As part of our transformation, we’re evolving our business model, adding new capabilities and building on our strengths. Salesforce.org Philanthropy Cloud will help us do that, and it’s a great example of how we’re innovating,” said Trent Blain, interim president and CEO, Greater Twin Cities United Way.

United Way has strong, long-standing partnerships with 60,000+ companies worldwide. But they’ve asked for an easier way to help their employees change the world. We listened.

Philanthropy Cloud connects employees with charities and causes that are important to them. Through a personalized experience, employees can make donations, create fundraisers, advocate for causes, organize volunteers and track the lifetime impact of their charitable efforts.

Companies benefit from the platform’s ability to streamline philanthropic investments and real-time reporting. Engaging employees is more effective with flexible messaging and timely digital campaigns, while also supporting corporate and employee interests like leadership development and team building.

“Philanthropy Cloud is a critical tool for Greater Twin Cities United Way to meet the changing needs and giving preferences of donors, and to help companies drive employee engagement,” said Reba Dominski, chief social responsibility officer, U.S. Bank and member of the GTCUW Board of Directors.

Interested in learning more about how your company can take advantage of this new technology? Contact us.

Additional Info: Check out the video below and visit unitedway.org or salesforce.org.

View/Download the July 25 Press Release (PDF)

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