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Kelly Puspoki

Vice President of Marketing & Communications

Inspiration: Just do right. Right may not be expedient, it may not be profitable, but it will satisfy your soul.” — Maya Angelou

What working in this community means to me:It’s a privilege and an honor to learn from and support my community, just as my community supported me and my family when I was growing up.”

Kelly is passionate about marketing that drives mission. At Greater Twin Cities United Way, she leads the Marketing & Communications team, focused on branding, reputation and fundraising goals. Kelly oversees creative, digital marketing and analytics (website, content marketing, social media marketing, email marketing, tech stack, influencer engagement), advertising, public relations (thought leadership, executive visibility, media relations, issues/crisis preparedness) and internal and external communications across multiple stakeholders.

With more than 20 years of experience leading consumer and brand marketing practice groups at global integrated marketing and communication firms like Weber Shandwick and FleishmanHillard and over 35 industry awards recognizing the efficacy of her work, Kelly grows brands by uncovering unique and inspiring ways to tell their stories, solving complex challenges and driving relevant results. Notably, she has led strategies and ongoing campaigns to influence safe driving behavior among teens for The Allstate Foundation, resulting in a 30 percent decline nationwide in teen deaths caused by car crashes over seven years, and launched Nutrilite’s “Little Bits” micronutrient supplements to address chronic childhood malnourishment in South Africa, China, Ukraine and India.

Kelly has served on the Board of Directors for People, Inc. (mental health services) and The Link (housing and truancy services for teens), and volunteers as a workforce readiness mentor for Metro State University students. A classically trained pianist and lifelong learner, Kelly is a big fan of her teenagers’ soccer games, meditating, reading, laughing and hiking with her husband Marvin and dog Grover.