United Way & NFL Partnership
Greater Twin Cities United Way, together with the NFL and the MN Vikings, helps educate kids, prepare them for good jobs, keeping them healthy and safe as they build their futures.
One of the stars of our Character Playbook virtual reality program, MN Viking Stefon Diggs, stopped by our booth at Super Bowl Experience to check out the technology - and had a great time!
#BoldNorth visitors saw the NFL/United Way partnership in action at our Character Playbook booth through our virtual reality game designed for kids that teaches good character and behavior.
Character Playbook: Helping Youth Learn & Grow
Character Playbook is a digital, interactive education program that teaches kids how to cultivate and maintain healthy relationships, make good decisions and step in when they see questionable activity.
To date, more than 200,000 students in nearly 2,000 schools across the country have used Character Playbook as a tool for personal development. By the end of the first year, 70% of students raised their expectations about how to treat others; 66% better defined the role they can play in resolving conflict.
2019 Character Playbook at Vikings Training Facility
Over 200 middle-schoolers from Seward Montessori, Anne Sullivan and the American Indian Magnet School celebrated their success in the Character Playbook curriculum at the May 17 event.
2019 Walter Payton Man of the Year Nominee
We're excited to announce that for the second year in a row, Kyle Rudolph is the Walter Payton Man of the Year Award nominee from the Minnesota Vikings!
About the NFL & United Way Partnership
The NFL and United Way partnership is the longest-running collaboration in history between a major sports league and a nonprofit organization—a powerful vehicle for change. Together, we are making a direct impact in communities nationwide through programs and initiatives designed to help kids develop healthier minds and bodies.